Sarah Heerman's Essay Post
Reading Sarah Heerman's Essay I saw a lot of similarities with my own essay. In her essay she compares how advertisements can be targeted to either men or female audiences based on the appeal of the ad. I noted this in my own commenting on how Gatorade ads are more suited to a male audience, showing football and basketball stars, while the Crystal Light ads appeal to women with bright colors that give the product a healthier feel. In her post Sarah talks about how ads target females by showing the product as very healthy because that is how most women choose what they eat. The Donut commercial has to literally tell the female audience to succumb to the temptation of eating a donut. In comparison, the ad targeted toward the male audience, the alcoholic drink, was more about power and manliness. Her own views help support my own observations between ads targeted at men and women.
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